Organic search results cover more digital real estate, appear more credible to customer searching for your products and services, and typically will drive more clicks than traditional PPC ads.
SEO is the process of driving your website performance in search engines such as Google, this is done by optimising your website for the correct search terms your customers are searching for and typically is paid for on a consultancy basis.
SEO is a short hand abbreviation for (search engine optimization.)
Search Engine Optimisation or more commonly known as (SEO) is the process of optimising your website to drive organic traffic from 3rd party search engines such as Google and Bing. This traffic is typically free although requires you to understand customer behaviour making the correct optimisations to relevant landing pages to drive traffic.