DIGITAL FOR eCommerce
PPC FOR E-COMMERCE

Get more sales from your Shopify store with Google Shopping and Google Ads

SOME AGENCY PPC FOR ECOMMERCE

Some Agency PPC Specialists can help set up your Google Ads account, research and select the best keywords, write all the copy, optimise the shopping feed and manage the campaigns to gain more sales profitably.

01
PPC AUDIT

Shopify PPC audit of the website (including technical set up, tracking implementation, landing page quality and accuracy of the feeds themselves).

02
KEYWORD STRATEGY

Full and complete Keyword research for your eCommerce website.

03
COMPETITOR ANALYSIS

Full and complete Competitor research for your Shopify website.

04
AD COPY IMPLEMENTATION

Ad copy generation in line with Quality Score for the best engagement and results.

05
LANDING PAGE REVIEW & RECOMMENDATIONS

Landing page optimisation within your Shopify website for the best quality scores.

06
CAMPAIGN OPTIMISATIONS

Adjustments of campaign parameters (including device, location, day parting etc.) to optimise the campaign, usually for most sales.

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OUR APPORACH

SEO is often referred to as a science, sometimes as an art. In reality, it’s a combination of both, where success is driven by good data and a creative approach. Our approach is very much rooted in our value of providing ethical SEO that delivers long term, tangible results.

Of course, SEO must align with your business strategy if you want it to deliver a return on your investment. We believe that the input should reflect the output you want to achieve, and that’s why we invest our time in understanding your business before all else. We research and analyse your business, your audience and your industry so we can better serve your needs.

PPC REVIEW
Our PPC reviews service is ideal for businesses who are looking for a brief review of the key strengths and weaknesses of their account.

Your free PPC review will look at:

Basic account structure (campaigns, ad groups, keywords)
Basic account settings
Budget allocation
Use of keywords and negative keywords
Ad copy and keyword placement
Landing pages
Conversion & Remarketing tracking
PPC AUDITS
PPC audits provide a more detailed and in-depth analysis of your PPC account. 

Our PPC audits analyse the components detailed in the reviews section and also include analysis of:

Advanced account structure and segmentation
Audience segmentation and targeting
Advanced campaign settings
New keyword opportunities
On-page SEO factors
Competitor and market analysis
PPC STRATEGY
PPC keyword strategies are multi-faceted, taking in data mining and analysis, research and creative elements. 

However, the process can be reduced to four key elements of research and execution: creating buyer personas, looking for gaps in the market, ranking for priority and searching for the golden ratio of high traffic, low competition, and reading and catering for intent.

Alongside, the above our keyword strategies also included estimated results so you will be able to see what sort of return on investment you can get from your Google AdWords campaigns.
PPC IMPLEMENTATION
Our PPC account builds, and implementation are based on PPC best-practice across all aspects of Google AdWords:

Search
Google Display Network
Google Shopping
Remarketing
YouTube