PPC 
PAID SEARCH

Pay Per Click (PPC) Services

Is PPC Marketing Right For Your Business?

Paid Search is always changing with new BETA’s being rolled out by AdWords that requite consistent changes and updates. Here at Some Agency, our Paid Search specialist are always up to date with every new change within AdWords.

Here at Some Agency, our PPC specialists are here to help you get the results you need to take your business to the next level as all of our specialists are AdWords Qualified.
Paid Search is an avenue to new customers for every business, whether your business goal is to increase brand awareness or to drive conversions (downloads, sign-ups & sales).
Whether you’re looking for a Paid Search Audit (Account Review) or for Some Agency to help develop a full long term Paid Search strategy, we’re on hand to make sure you have the right tools and skills for success.
01

Google AdWords

AdWords (Google Ads) can help any business to achieve great results – whether the goal is to grow online visibility of your brand through standard AdWords Search, the Google Display network or YouTube. Or maybe your business goal is more conversion-focused by generating online sales and increasing your businesses ROI from sales to sign up and downloads to your website.

01
Promote Your Products & Services

Google AdWords (Google Ads) is an excellent way for businesses to increase their online visibility. By tailoring campaigns to those most interested in your product or service, you can reach out to new potential customers.

02

Search Display & Google Shopping

While Search campaigns are usually a significant focus of most Google AdWords (Google Ads) accounts. There are other ways we can utilise through Google AdWords, such as Google Shopping, Google Display Network and Remarketing. These are all great ways of increasing brand awareness and driving higher ROI.

02
Work Towards a Better ROI

If sales are what you are after, we’ll maximise the profitability of your AdWords (Google Ads) campaigns and drive towards your desired ROI goal. We’re experts in all aspects of Google AdWords, and we are specialists within B2B and B2C AdWords accounts.

WORKING WITH SOME AGENCY

Here at SomeAgency, we provide marketing services to startups and all other businesses all shapes and sizes looking for a partner for their paid media activity (Paid Search & Paid Social). We work with you, not for you.

Our PPC team develops profitable paid marketing strategies and campaigns for all of our clients. We use data-driven insights alongside a combination of technology and creativity to drive high-performance campaigns that make a real difference to your bottom line.

We make sure all of our Paid Search strategies are in line with your Organic strategies so both channels can work together and complement each other rather than having both channels working in silo.

OUR APPORACH

Our approach to PPC is highly consultative. We believe in sharing the value of our experience and for most businesses that value is in in-depth performance analysis, strategic guidance, operational optimisation and forecasting, not adjusting bids, budgets and ads.

 

Our expert consultants have years of experience in the operational and strategic delivery of paid search. From account performance audits and architecture set-ups to successful shopping campaigns, remarketing and display integrations – we’ve seen and successfully done it all.

 

Starting with an operational review, our consultants will dig into every nook and cranny of your PPC to uncover performance barriers and discover growth opportunities. We’ll then help you implement the optimal management solution to maximise your chances of PPC success.

 

Whether you’re looking to have an agency manage all your PPC activity or you’d like to take some control in-house, our PPC services have been carefully crafted to ensure that everything we do adds value to your PPC plans.

PPC REVIEW
Our PPC reviews service is ideal for businesses who are looking for a brief review of the key strengths and weaknesses of their account.

Your free PPC review will look at:

Basic account structure (campaigns, ad groups, keywords)
Basic account settings
Budget allocation
Use of keywords and negative keywords
Ad copy and keyword placement
Landing pages
Conversion & Remarketing tracking
PPC AUDITS
PPC audits provide a more detailed and in-depth analysis of your PPC account. 

Our PPC audits analyse the components detailed in the reviews section and also include analysis of:

Advanced account structure and segmentation
Audience segmentation and targeting
Advanced campaign settings
New keyword opportunities
On-page SEO factors
Competitor and market analysis
PPC STRATEGY
PPC keyword strategies are multi-faceted, taking in data mining and analysis, research and creative elements. 

However, the process can be reduced to four key elements of research and execution: creating buyer personas, looking for gaps in the market, ranking for priority and searching for the golden ratio of high traffic, low competition, and reading and catering for intent.

Alongside, the above our keyword strategies also included estimated results so you will be able to see what sort of return on investment you can get from your Google AdWords campaigns.
PPC IMPLEMENTATION
Our PPC account builds, and implementation are based on PPC best-practice across all aspects of Google AdWords:

Search
Google Display Network
Google Shopping
Remarketing
YouTube

PPC is a type of Internet marketing in which the advertiser pays a charge whenever their ad is clicked on a search page. PPC advertising offers a cost-effective way to boost an online advertisement presence while still netting a considerable profit.

When a user searches something on Google, AdWords will pull all the ads which keywords match that particular search. From the ads, any that aren’t eligible, such as ads that target a different country or that aren’t relevant, will be ignored. From the ads remaining, only those with a high enough Ad Rank will show results.

PPC is an online advertising channel in which advertisers pay each time a user clicks on one of their online ads.